About
Talks
A silicon mind and human heart
Generative AI is a collaborative tool that is depended on human input, but that will also raise the human level of creativity
18 Apr 2024
- by Wouter Boon
Aligning an orchestra
Why professor Frido Smulders advocates an ‘entrepreneurial dialogue’ within large organisations
22 Jun 2021
- by Wouter Boon
The creative benefits of the coronacrisis
How Covid-19 stimulates innovation and a guaranteed income turns hobbies into jobs
28 Apr 2020
- by Wouter Boon
Thinking like a startup
To become the first climate-neutral continent in the world, the EU should break out of its political and economic straightjacket
28 Jan 2020
- by Wouter Boon
Separating fame from paint
Why celebrity artists reap greater rewards than creative ones – not just at Christie’s
23 Apr 2019
- by Wouter Boon
The creative work environment
A model explaining the relationship between an employee’s creativity and the organization’s ability to innovate
22 Aug 2018
- by Wouter Boon
Ceci n’est pas un Duchamp
How the story around the most influential piece of art of the 20th century just got rewritten.
18 Jun 2018
- by Wouter Boon
You can only imagine what you know
How an insatiable hunger for knowledge forms an essential foundation for world famous inventions
07 Feb 2018
- by Wouter Boon
Art with an extended arm
Why primates can’t use creativity to make art and why artificial intelligence can – in a few decades.
03 Oct 2017
- by Wouter Boon
The Architecture of Creativity
How Apple’s state of the art new HQ is designed to optimally facilitate the creative output of its employees
09 Aug 2017
- by Wouter Boon
Creative Destruction
The meaning of creativity from both a Western and Eastern point of view
14 Feb 2017
- by Wouter Boon
Making the EU Great Again
Why not show European citizens the creative potential of the EU and improve its image along the way.
22 Nov 2016
- by Wouter Boon
A good plan violently executed
While young Boyan Slat is determined to rid the oceans of plastic, the experts keep telling him it’s not a good idea
25 Aug 2016
- by Wouter Boon
Shell’s looming Kodak moment
How the trend towards renewable energy disrupts Shell’s core business and why the company should quickly reinvent itself
23 May 2016
- by Wouter Boon
Standing out from the crowd
How Dutch artist and inventor Daan Roosegaarde is reduced to a showman and a fraud in Dutch TV program College Tour - and why it left me puzzled
25 Feb 2016
- by Wouter Boon
Thinking differently
'The Big Short' reveals how Asperger Syndrome can be a blessing for obtaining a fresh perspective on the world
04 Feb 2016
- by Wouter Boon
Why robots will work for us
The robot revolution will easily generate new, specialized human jobs, rather than just take them away
14 Jan 2016
- by Wouter Boon
A chimp throwing darts
The book 'Superforecasting' teaches how experts can become better predictors
05 Nov 2015
- by Wouter Boon
It takes three to tango
Walter Isaacson's book 'The Innovators' describes how successful inventions are built on vision, engineering skills and entrepreneurship
22 Oct 2015
- by Wouter Boon
Looking for perfection
Mischa Rozema recently sold his feature film 'Sundays' to Warner Bros. In an interview he explains how he got there and manages the creative process.
01 Sep 2015
- by Wouter Boon
Creative by influence
Researchers at Rutgers University create an algorithm that assesses a painting's originality by its influence on others
21 Jul 2015
- by Wouter Boon
The fragile nature of the muses
How Nick Cave poetically explained to MTV that his muse is not a horse and he himself not in a horse race when creating music
07 May 2015
- by Wouter Boon
Rembrandt’s innovations
Wouter Boon visited a lecture by Rembrandt specialist Gregor Weber and this is what he learned.
25 Mar 2015
- by Wouter Boon
The virtue of ignorance
Creative value, experts and motivation; the lessons to be learned from Alejandro González Iñárritu's Birdman
11 Feb 2015
- by Wouter Boon
Creative Madness
How music celebrities struggle with stardom, mental disorders and drug abuse
13 Jan 2015
- by Wouter Boon
The road to singularity
A model predicting terrorist behaviour reveals the first step towards creative artificial intelligence
18 Dec 2014
- by Wouter Boon
Defining Creativity goes USA!
In November Wouter visits New York and San Francisco to give lectures about creativity
02 Oct 2014
- by Wouter Boon
Einstein’s cluttered desk
A ‘cluttered’ mind, overflowing with thoughts and emotions, may feed into creativity. But clutter is not enough.
29 Sep 2014
- by Wouter Boon
The beauty of creativity
How our ‘aesthetic sensibility’ is naturally attracted to creative ideas
26 Aug 2014
- by Wouter Boon
The global coffee house
Six positive influences of social media on creativity
07 Aug 2014
- by Wouter Boon
Defining Creativity goes Asia!
Wouter Boon will be giving lectures about creativity in Shanghai and Singapore in July / August
10 Jul 2014
- by Wouter Boon
Sustainable innovation
Since not every CEO is as visionary as Tesla's Elon Musk, patent laws should be 'softened' and thus reformed in favour of a sustainable world.
07 Jul 2014
- by Wouter Boon
Brainstorming on your own
By connecting 'remote associations' Seenapse is the first step towards the digital brainstorm
27 May 2014
- by Wouter Boon
Thomas Edison
Fifteen ingredients turning Edison into one of the greatest inventors of all time
13 May 2014
- by Wouter Boon
Book talk and signing
The American Book Center, May 24, 2pm
08 May 2014
- by Wouter Boon
3D printed human beings
Though we don’t know exactly where 3D printing will take us, it will most definitely physically change us
04 Apr 2014
- by Wouter Boon
Book Trailer
An animation made by Sjoerd Olislagers, Niels den Otter, Rick de Zwart, and Wouter Boon
17 Mar 2014
- by Wouter Boon
Tech nerds wear t-shirts
Why the world of digital start-ups cares less about looks and lifestyle
25 Feb 2014
- by Wouter Boon
Book Launch!
13 March, 5pm, Pakhuis de Zwijger
24 Feb 2014
- by Wouter Boon
Copying Malevich
Never judge a historical master from a contemporary viewpoint
24 Jan 2014
- by Wouter Boon