Since the first release of Defining Creativity in March 2014 I have been giving lectures about creativity around the world.
In my talks I cover many different aspects of creativity, using examples from both the arts and sciences. I explain how creativity starts with imagination, how it’s a combination of existing elements and how it’s always based on knowledge. I further discuss how each domain has its own technical and cultural rules and experts who decide whether new ideas are allowed to enter. And I also talk about problem solving, the importance of social interaction, personalities that enhance creativity, how creative insights work and the importance of the unconscious brain.
Educations, institutes and agencies
I am a guest lecturer at the University of the Arts Utrecht, and gave lectures at the University of Amsterdam and at NYU and Columbia University in New York. In 2015 I spoke at TEDxBostonUniversity. In New York I also spoke the Dutch Consulate General and at different creative agencies, among which DDB, Anomaly, Sid Lee, Translation and McGarry Bowen. In Shanghai I spoke at BBH, Wieden+Kennedy and Ogilvy One and in Singapore at the Raffles Design Institute, Ngee Ann Polytechnic, JFDI and The Hub.
I also do customized talks about certain aspects of creativity. For example, I talked about ‘Failure’ at Creative Mornings, about what Amsterdam should do to remain a creative capital for VNO/NCW Metropole Amsterdam and about how companies should adapt to a changing environment at the Persgroep’s Advertiser’s Summit in Manchester in 2016.