Making the EU Great Again

Why not show European citizens the creative potential of the EU and improve its image along the way.

A good plan violently executed

While young Boyan Slat is determined to rid the oceans of plastic, the experts keep telling him it’s not a good idea

Shell’s looming Kodak moment

How the trend towards renewable energy disrupts Shell’s core business and why the company should quickly reinvent itself

Standing out from the crowd

How Dutch artist and inventor Daan Roosegaarde is reduced to a showman and a fraud in Dutch TV program College Tour - and why it left me puzzled

Thinking differently

'The Big Short' reveals how Asperger Syndrome can be a blessing for obtaining a fresh perspective on the world

Why robots will work for us

The robot revolution will easily generate new, specialized human jobs, rather than just take them away

A chimp throwing darts

The book 'Superforecasting' teaches how experts can become better predictors

It takes three to tango

Walter Isaacson's book 'The Innovators' describes how successful inventions are built on vision, engineering skills and entrepreneurship

Looking for perfection

Mischa Rozema recently sold his feature film 'Sundays' to Warner Bros. In an interview he explains how he got there and manages the creative process.

Creative by influence

Researchers at Rutgers University create an algorithm that assesses a painting's originality by its influence on others

The fragile nature of the muses

How Nick Cave poetically explained to MTV that his muse is not a horse and he himself not in a horse race when creating music

Rembrandt’s innovations

Wouter Boon visited a lecture by Rembrandt specialist Gregor Weber and this is what he learned.

The virtue of ignorance

Creative value, experts and motivation; the lessons to be learned from Alejandro González Iñárritu's Birdman

Creative Madness

How music celebrities struggle with stardom, mental disorders and drug abuse

The road to singularity

A model predicting terrorist behaviour reveals the first step towards creative artificial intelligence

Defining Creativity goes USA!

In November Wouter visits New York and San Francisco to give lectures about creativity

Einstein’s cluttered desk

A ‘cluttered’ mind, overflowing with thoughts and emotions, may feed into creativity. But clutter is not enough.

The beauty of creativity

How our ‘aesthetic sensibility’ is naturally attracted to creative ideas

The global coffee house

Six positive influences of social media on creativity

Defining Creativity goes Asia!

Wouter Boon will be giving lectures about creativity in Shanghai and Singapore in July / August

Sustainable innovation

Since not every CEO is as visionary as Tesla's Elon Musk, patent laws should be 'softened' and thus reformed in favour of a sustainable world.

Brainstorming on your own

By connecting 'remote associations' Seenapse is the first step towards the digital brainstorm

Thomas Edison

Fifteen ingredients turning Edison into one of the greatest inventors of all time

Book talk and signing

The American Book Center, May 24, 2pm

3D printed human beings

Though we don’t know exactly where 3D printing will take us, it will most definitely physically change us

Book Trailer

An animation made by Sjoerd Olislagers, Niels den Otter, Rick de Zwart, and Wouter Boon

Tech nerds wear t-shirts

Why the world of digital start-ups cares less about looks and lifestyle

Book Launch!

13 March, 5pm, Pakhuis de Zwijger

Copying Malevich

Never judge a historical master from a contemporary viewpoint

David Lean

The film director that was hard on himself as well as his people

Brainpower

The human brain consumes the same energy as a light bulb

The New Rijksmuseum

How creativity and democracy are opposites in the creative process