Why this blog?
This blog is an extension of the book “Defining Creativity – The Art and Science of Great Ideas,” written by Wouter Boon (wouter_boon) and first published in March 2014.
Though the book quite comprehensively covers the most important theories on creativity, from many different viewpoints, I started this blog because I wanted to be more flexible in explaining what creativity is than the static format of a book. On this blog I want to share the knowledge about creativity that I constantly obtain from new articles, books, and films, so that Defining Creativity becomes a dynamic title that evolves along with the posts published here.
If you have any suggestions, additions or commentary on my book or blog, I would love to hear from you – leave a comment or send me an email.
About myself
I am a brand and advertising strategist, publicist and lecturer. I was born in 1975 in Amsterdam, was raised there, and obtained a law degree at the University of Amsterdam in 1998. After a short career as legal counsel at Unilever and lawyer at Boekel De Nerée, I switched to advertising in 2003 and worked as advertising strategist for McCann Erickson and Lowe-Draftfcb.
In 2008 I started my own strategy consultancy (Boon Strategy) and at the same time founded Amsterdam Ad Blog (an international blog about advertising) of which I am editor-in-chief. I also write for trade magazine Adformatie (in Dutch). Finally, I am co-founder of the Account Planning Group Netherlands and part of Dutch Digital Design.
Lectures
Since the publication of my book I also give lectures about creativity at companies, institutes and educations – if you’re interested or would like to book me, please send me an email.
Buy the book at BIS Publishers, Bol.com or Amazon.
Blurb
Many people will tell you that creativity is a somewhat obscure concept, indefinable even. This seems a little odd, however, seeing as creativity is all around us. We can find it in both the art we admire in a museum and the newest piece of technology about to change our lives. But creativity also resides in the mundane, everyday things. We all use our creativity, constantly.
The reason why creativity is perceived as a concept that is hard to grasp is that we still haven’t really figured out what happens in our brain when we invoke it. In fact, we can hardly invoke it on demand. But although it shows up quite randomly, creativity is essential; our entire world is built on it.
Defining Creativity comprehensively explains what creativity is, from a biological, psychological and sociocultural standpoint. At the same time, it makes for a concise and inspiring read that brings together everything there is to know about creativity.
Colophon
BIS Publishers
Text: Wouter Boon
Design: Rick de Zwart and Hans van der Baan
ISBN 9789063693459
Copyright © 2014 Wouter Boon and BIS Publishers
